About us

Team “Filly”

Welcome to Filly Apparels, a rising brand based in Ahmedabad. We are India’s home brand curating toned-down street fashion for folks who are drawn to the grey regions between Street and Minimal Fashion. It’s a venture by three friends Shivani Jain, Khushi Jain and Shreya Mistry established in 2022.

The core of the brand is to bridge the gap between chic and comfort. Our main goal is to make you feel the best version of yourself while keeping value for money in account.

We are focused on bringing new designs every month with 40 plus styles already launched. We love to satisfy our Gen Z customers with fresh styles that are bold yet comfortable and our Gen X customers with elegant fits. We curate our garments knowing your look tells a story, and we weave that story into every stitch, every button and every fold. They are designed to be functional yet bold, comfortable yet innovative. We move forward with the hashtag #bethetrend.

We, at Filly provide the finest quality and thrive by the concept of “For the women of India, by the women of India”.